As a matter of fact, there is no way you can achieve success on Facebook without a community. The harsh reality is that there is no way you can build brand awareness using Facebook if you don’t have a community. That is why you need a community that comprises of people who like you and also share your content with their like-minded colleagues.
It really doesn’t matter so much about the number of Facebook likes that you have accumulated, but what matters most is the quality of Facebook likes that you have collected from certain groups that you have targeted for purposes of suiting your business needs. Here are some quick tips on how to increase Facebook likes for your business page.
1. Make sure you have completed your business’s Facebook page profile
The first thing that people will notice whenever they search you on Facebook is your Facebook page. That is why you must let people know the reasons as to why they should like your page. This therefore requires you to come up with a catchy description and also ensure that your page is categorized correctly. Don’t forget to list your contact details so that potential followers can contact you whenever they wish to.
2. Ask business partners, other contacts and friends to like you on Facebook
Once you have created a Facebook page, you should invite your supportive business partners, friends and family members to like your Facebook page. It is these initial likes that will give you a relatively higher social media visibility and credibility. From there, you should alert your prospects, clients, along with your other social communities. If people are unaware that you have a Facebook page, then there is no way you can expect them to like it.
3. Ensure your website has social plugins
People visiting your website should easily find your Facebook page. That is why you need to add Facebook’s plugins such as like Box Plugin’ in order to get additional Facebook likes. The plugins should include a like button, photos of your fans and your recent posts.
4. Find out what exactly interests your community
Nowadays, you can easily find out what exactly interests your target community thanks to Facebook’s new Graph Search feature. Once you have found what interest your target community, you can go ahead and post relevant content in order to increase Facebook likes.
5. Use Facebook Ads
Facebook ads are another secret to increasing your Facebook likes. In order to get the most Out of Facebook ads, you should target your community’s interests in order to find people who are similar to your fans. You need to experiment with different types of Facebook ads in order to find out what works best for your business. Select the option that is tailored at allowing users to like your page from the Facebook ads.
6. Interact with other companies and like their Facebook pages
You should also engage with other companies’ Facebook pages since it is a great way of building awareness among like-minded followers and companies. Engaging with other companies’ Facebook pages will enable you increase Facebook likes amongst these companies’ followers.