The social media has become an apparent source for marketing one’s business. Social media tactics have successfully offered the ideal platform for businesses to display their services. Apart from social networking sites like Facebook and Twitter, we introduce a newer concept which features around Google Plus.
It is definitely a great way to improve your network of followers if you’re thinking of innovative marketing strategies. A Google Plus fan page allows you to bring together many followers who respond to posts that connect with your brand or website.
Benefits of Google Plus Fan Page
1. Google Plus is mandatory if you want to show up in the first pages of popular search engines. Such local pages allow users to check out the content posted by your business, review and expose further. It provides a means by which you can build a network of followers who regularly check your updates.
2. Hash tags on Google Plus are search engine friendly. This means that you can make search easier for users by using hash tags that improve the website’s visibility on the web. For fan followers, hash tags are an easy alternative to seeking information on the Google Plus page. Attract new audience to your Google Plus fan page by link building to YouTube, Facebook etc.
3. Google Plus Hangout is an application which allows users to connect, chat and communicate easily with one another. If you already have a Gmail account, using Hangouts offers the choice of streaming videos with unlimited measure of users. Host online seminars, meetings or chat with other users, the benefits are too many.
4. Cover photos can be uploaded on the Google Plus Fan Page which is an innovate way to personalize your brand. It is also one of the best ways to communicate with clients. If your business requires exposure, cover photos can be used to specify certain features about the brand.
How to Create Google Plus Fan Page for Your Website or Business?
1. Sign up for a Google Plus account which requires a Gmail account. It is easy, simple and offers a profile in which a page can be added. You must choose the proper category which best suits your Google+ fan page. You must enter certain specifications like the name, location, external link to website, contact details and images to personalize the fan page.
2. Complete the remaining sign-up detail that is inclusive of an authentication mail. You can sign into your Google+ account and access the page. Switch between accounts by clicking on the display picture present in the top right corner of the page. It is important to remember that prospective customers or fan followers love images so keep linking.
3. You can always change the cover photo or edit certain settings of the page. You can provide administration responsibilities to other users. Most importantly you can control the privacy settings of your Google+ fan page. Ensure that you continuously update the page to get maximized exposure.
If you have a blog, business website or a Google account, connect with users all over the world. Google+ establishes a simple platform that enables users to easily communicate with one another. A fan page brings users together and lets them discuss topics that have been featured on your fan page. Further referrals and recommendations increases visibility on search engines.